Capital Classic | Sports & Entertainment

The DMV's most iconic high school basketball showcase had cultural heat — it just needed a strategy sharp enough to let it shine. Ruby built a social-first campaign rooted in player personalities, rivalry storytelling, and community pride, turning a regional event into a must-follow platform that reached well beyond its existing audience.

• 209K+ views — top-performing collaboration post

• 20K+ average views per post on the Signature Move series

• 82%+ of total viewers were non-followers — all new, organic audience

• Urgency-driven game week content converted online momentum into real game-day energy

Sports & Retail Fashion

A global sports brand with no presence in football and a strained relationship with women — a strategic growth audience. Our founder repositioned both by placing the brand in relevant culture — aligning with the 50th anniversary of hip hop and creating an original track that told the story of two elite female footballers on their journey to the Women's World Cup — reigniting a dormant $1.3B category and launching the brand's first ever women's soccer cleat.

• 300% more streams

• 150% higher engagement

• 75% lift in boot sales

Lifestyle & Sneaker Culture

No paid media. No safety net. Just a story sharp enough to travel on its own. Our founder positioned a futuristic lifestyle sneaker drop as a true cultural gemstone — and let the community carry it across eight verticals. The result rewrote the category benchmark entirely.

• 100% sell-through

• 700%+ record social engagement

• Earned media across 8 verticals

• Zero paid support

Retail & Fashion

A limited-edition tracksuit drop with a story worth telling globally. Our founder connected heritage, identity, and style — turning a product launch into a cultural moment that moved both audiences and inventory.

• 1.4M YouTube views

• 350%+ above-benchmark social engagement

• 100% sell-through of the full collection