Sisterhood in Style

Treated a futuristic-inspired lifestyle sneaker silhouette as a cultural gemstone and designed a three‑phase launch that turned creators and communities into the setting for the drop. Pre‑heated with approximately 60 global influencers, trendsetters, content creators, and sneakerheads across the Americas, Europe, and Asia, placing the product in unexpected, high‑cachet contexts. Used AI to create a disruptive hero film at launch, then sustained momentum with “Sisterhood in Style,” a social‑first campaign about sisterhood, self‑expression, and sport—unlocking an untapped Gen Z women audience and driving 100% sell‑through, a first outside of a tier‑one launch.

Global, Influencer Marketing, Creator Content Strategy, AI/Emerging Technology Content Creation, Social-first Storytelling